The flowers of chameli have been used by Indian women since ages for beautification. These flowers, botanically known as Jasmine Grandifflorum, are used to produce chameli attar. Chameli attar, with a beautiful floral aroma has the potential to enhance vitality and ward off negativity. The chameli attar further finds usage in the manufacture of perfumes and skin care products as well as in aromatherapy. The importance of chameli attar can be gauged from the fact that it is added into the water which is used for bathing Hindu God, Lord Krishna. Infact, not just bathing, all rituals associated with the lord use chameli attar in one way or the other.